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When you think of Winter apparel, what comes to mind? Some may say Carhartt, others maybe Under Armour or Columbian, but I can almost guarantee that a majority of individuals will refer to products from the growing company, The North Face. The North Face company has grown in popularity in the past few years and originally started as a small shop operating and manufacturing coats and other Winter apparel at the bottom of Mt. Everest for climbers. As the demand grew and the store began to structure new ideas for more trendy, light clothing, the company flourished in the market growing and expanding to the million dollar corporation that it is today.
Now, even as small as a market these individuals began in, there was a constant gradual demand for their expensive clothing. In return, these products promised reliability from warm and comfort in nearly the coldest and harshest environments. Some may have referred to their original products as stars being because it was such a small market to grow from and beginning this company would take a large sum of not only time, but funding as well.
Word of these coats got around to people, and as popularity spread, as did the innovation behind the products. The company, once a small store, became a cash cow of sorts, growing in net-worth as the winter apparel began to trend among a generation of people. Even still being a rather expensive item, parents flocked to the internet and stores to wrap their children and themselves in the warmest, yet ironically coolest, clothing around. As the company continues to make new ideas, they will continual to grow in worth, finance, and popularity, by which they are already stationed around the world in several different countries. Hence, why The North Face company in inevitably a fat, growing cash cow.
Now, even as small as a market these individuals began in, there was a constant gradual demand for their expensive clothing. In return, these products promised reliability from warm and comfort in nearly the coldest and harshest environments. Some may have referred to their original products as stars being because it was such a small market to grow from and beginning this company would take a large sum of not only time, but funding as well.
Word of these coats got around to people, and as popularity spread, as did the innovation behind the products. The company, once a small store, became a cash cow of sorts, growing in net-worth as the winter apparel began to trend among a generation of people. Even still being a rather expensive item, parents flocked to the internet and stores to wrap their children and themselves in the warmest, yet ironically coolest, clothing around. As the company continues to make new ideas, they will continual to grow in worth, finance, and popularity, by which they are already stationed around the world in several different countries. Hence, why The North Face company in inevitably a fat, growing cash cow.