Certain aspects in future athletics will inevitably change due to the economy. For example, some 3rd world countries may struggle finding the ability to put together a team with all the poverty they deal with. It's very saddening simply because these people are talented enough to play and most likely better then the Americans, but they will simply not possess the money to do so. Hopefully, as time goes by, the factor of negative economy will inevitably cease to exist.
There are many things that I can personally say I've learned from Bonnie Tiell's course. I think the main concept that I've adapted was the ideal of how important attention to detail is in advertising. In order to have a successful advertisement, small things must be taken seriously. If not, then advertisements can easily be unsuccessful.
I also got to learn about the different aspects that make up promotions in marketing, Things like the money that needs provided for the promotion and how the people plan to gain revenue. If it weren't for Bonnie's class I would not have learned such a large amount of information I will be able to use later in my career field. ![]() After Jordan Burroughs won his Olympic gold medal, he went on to get an instantaneous sponsorship with Asics. They pay currently pay him to not only wear their gear, but also let him even create his own shoes. Kellog's decision to drop Michael Phelps was simply because they most likely looked bad as a company that promotes to children, whereas you would see very few if any kids wearing speedos. By using athletes in commercial advertisements, people that look up to these athletes feel more of an obligation to buy the product simply because they aspire to be them. Good ro-models help towards promoting positive influences on the company's product. In today's world, signage is extremely crucial in the advertising world. When it comes to the concept of sporting stadiums, the producers and consumers help each other in regards to the people attempting to advertise paying to have there ads in place and promoting, while the individuals that own the stadium use the profits to fund the expenses of the arena. These signs will be seen by all the individuals that enter the stadium, and in turn will hopefully help the individuals decide to make the purchase. As for the idea of over-commercialization, it could most certainly hurt the concept of making sales for the client. Too much advertisement can become extremely annoying, and inevitably turn down the customers from the product. Repetitive advertisement can be extremely negative for that specific. They explain these concepts thoroughly in the chapter. There are three specific reasons why I found Coors sport's sponsorship program to be more appealing then FedEx . First and foremost because of the demographic segmentation's that were used. Executives promoted a demographic profile for the first section along with demographic segmentation of college vs. non-college for the second. This was intriguing me mainly because of the large portion of people in society that need sold to and how they simply changed this ideal by splitting it between college and non-college personas. This splits the segmentation between two sets of age groups making it much easier for marketing. I went onto learn the type of criteria they use to decide whether or not they want to sponsor an event. I learned that it all simply comes down to the seriousness of the event. The final concepts I was introduced to was the fact that the company has the distributor and the brewery work together in a co-op event unfortunately under strict rules and criteria that must be regarded.
Both FedEx and Coors have events that fit into company premise. One that would exemplify Coors and not FedEx could be an event using alcoholic beverages like at a baseball park selling different sorts of Coors related brands. Vice-versa, FedEx and not Coors could could use something along the lines of a blimp for the game because FedEx ships items and a blimp could be regarded as a way of transportation. One that could fit examination for both companies could be obtaining naming rights to a stadium or parkway in regards to sponsoring it. Social Media: A Huge Factor in Gradually Expanding Products and Services in the Marketing Field3/30/2014 ![]() In today's modernized society, marketing is constantly being expanded throughout social media sites. Networks like Facebook, Twitter, and Instagram all are used to advertise and promote certain companies. Just recently, Esurance sky-rocketed in popularity simply from telling users on Twitter to retweet their company slogan in hopes that the customer could win $1,000,000. This helps expand the company name and bring in customers, all while simply giving out a small portion of its profits.
That being said, sport's teams use the same exact concept to bring in fans to events. Think of using Twitter of Facebook, and the amount of times that one would see a #RollTribe when the Indians are playing well. Something as simple as this trend brings in all sorts of popularity, and can inevitably bring in more profits by ensuring fans attending events. While teams do this, even players can have the exact same effect. Someone like Lebron James can simply tweet a quote with a hashtag in front of it, and this simple act could entail a national trend on the media site. That is why marketing and promotions are taking to these networking sites to advertise their interests. If you've ever watched any type of National league sporting event for athletics, it's very easy to point out the different sponsors that are advertised. Whether it be the Nationwide Arena, to the Progressive Field, each location receives large scale funding from these companies so is that the idea of there products or services can be marketed. The concept, although seemingly simple, is to show the customers attending the event an unforgettable time, and hope that it influences future purchases due to the resulting memories.
That being said, these companies have to worry about promoting a good image at these events. Circumstances like fans binge drinking and causing a ruckus or negative publicity can in term promise decreasing sales if taken the wrong way by the media. With ideals like security and rules instated at these events, these problems are kept to a minimum; but imagine trying to reiterate this same concept at a college rivalry game like Ohio State football versus Michigan University. This is a bitter rivalry that always seems to get violent as the game progresses. Students and fans tailgate "extra hard" for the event, and it very rare and almost unheard of for fights of some sort to not break out. Imagine if a company like Geico attempted to promote this? The executives would have to be in constant fear of something negative that could affect their overall image of the company. The company could be sued for injuries or even property damage that may have been exulted from the event, and inevitably invest more money then intended. And this ideal can be exulted with other rivalries in the NCAA as well; it's just to much pressure for the promoters. Luckily for bigger event bowl games that the entire public intends to watch like the Tostito's bowl game or even the Rose bowl all can gamble on these issues because profits will be made. This is not to mention the shear factor that these colleges simply may not be able to afford these sort of sponsorships directly out of their pockets. The NCAA helps invest money into big bowl games so is that they can have majestic aspects. Would it be cool if colleges could? Absolutely! And Could it eventually happen? Most likely. But until then these are simple factors why the public will not currently see it in today's media. How the Concept of Sports Writing in Marketing and Promotion is an Importance to Today's Society3/28/2014 Athletics in the United States is an ever growing ideal that continues to grow in popularity. With the exception of certain sitcoms and television shows, sports regarded in the media make a large portion of promotion in the scheduled airtime of news. College and national level sports are constantly televised on T.V. where the public can watch and enjoy. Without the ideals of marketing and promotion, where would these concepts be?
Sport's writing helps to provide the common people with the interest's they need; that which is athletics in NCAA and worldwide. Whether it be NBA basketball, to NFL football, the whole world watches for the great athleticism American athletes expend. Promotional events help to raise money for these events so is that they can keep providing the public with exciting experiences. Without these aspects, television channels like ESPN and Sports center would cease to exist, and the advertisement of sports would inevitably struggle to advance in popularity. Let's be real, some sports are more boring then others. If I were to sit down and try to invite you to one of my wrestling matches and simply told you it was going to be a few hours of a sport, it probably would not sound like fun. Now on that note, what if I told you that at the end of this event the team would celebrate with a firework show that the family could view together in celebration of America's independence? Then it probably sound like a lot more fun!
Because the Akron Aero's are not exactly the most popular team, being a minor league participant, this organization relies on the sporting promotion of fireworks and other interesting promotions to bring in bigger crowds; which inevitably they do! I myself, find baseball very boring, but when I here there's fireworks regarding the end of the game I can take my "hot date" to, you better bet I'll be there! That is why sport promotion is so important to society. These events are simply measured in the profit and popularity gained from it. Obviously the Akron Aero's do extremely well with the event because I have continued to go to the event for the last several years. Being as it may that it may be a costly expense to get those fireworks there, the company reeks in benefits, and no one can ask for more then that. ![]() Bill Veeck may not be such a familiar name to most people, but little do they know that he changed the course of sporting event history by one simple promotion. In 1960, while owning the Chicago White Sox, Veeck attempted to attract the public by introducing society's first "exploding scoreboard". For every time an individual would score a home run for the white sox, fire works would shoot out of the board for spectators to chew and enjoy in celebration of the feet. This in itself has inspired almost every present day sporting event including baseball, basketball, football games, and even the Olympics. For example I recently went to a Cleveland Cavaliers game and during the process of the game pyro effects would go off and the crowd would go crazy. As silly as this may sound, this markets to many fans and quite frankly change the way we watch athletics today. On top of it all, this was only one of many brilliant ideas this intelligent man came up with. FOr that I regard him as simply one of Amer
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